Business owners face a big challenge in staying up to date in an emerging field such as digital marketing. The use of social media has skyrocketed as more of us choose to work from home. Many other small business owners are trying so hard to keep up with the change in consumer behaviors while digital marketers are jumping on this opportunity — and you don’t have to be one of them. Here are the top five digital marketing trends to look out for in 2022, when e-commerce and online education are growing.
1. Video marketing
Videos on TikTok have the potential to go viral, helping companies and people reach tens of thousands of people every day across the world. With the use of user-generated content, challenges allow artists to create a trend while also gaining brand recognition.
Over 50 nations will have access to the Instagram Reels feature in August 2020 after TikTok’s success pushed other brands to compete for video-related features. In order to try and get viral on Instagram, creators have started jumping on creative options and trends by using video transitions. Instagram Reels helps to increase user engagement, and so far, brands, influencers, and users alike have responded favorably to the feature. If Pinterest and LinkedIn are also investing in video capabilities, it is no accident that the trend continues to spread and allows marketers to gain an engaged community of followers.
2. Niche Marketing
The aim of niche marketing is to build a stronger connection with your target market by focusing on a single product or service. A niche market allows customers to pay special attention to the needs of your audience in order to have an understanding of what they are looking for. Using this method, you may promote yourself as an authority in your field and build an army of loyal supporters. As a small startup, you have the opportunity to build a strong community and expand into larger markets through the strategic use of niche marketing. You’ll be able to focus more on the content of your message and the development of relationships with a smaller audience. With less competition, it is much easier to find and target your audience, whether it be through organic marketing or paid advertising.
Digital Marketing Trends 3. E-Commerce websites
The rise of e-commerce platforms is set to continue in the upcoming years. Having an online presence can allow marketers and product-based businesses to reach a larger audience and increase brand awareness by using various platforms and social media networks. Instagram and Facebook’s “Shoppable” posts and advertisements allow businesses to easily combine online shopping for their customers.
Digital Marketing Trends 4. Mobile marketing
SMS marketing, in-app digital marketing trends, social media marketing, location-based marketing, and proximity marketing are some of the most important mobile marketing tactics. From November 2018 to January 2019, more than 27% of all online purchases were done using a smartphone, according to Google Customer Analytics. More than half of all web traffic is now coming from mobile devices, and customers are using these devices to do both product research and to make online purchases. As a result of the Covid-19 pandemic, the number of in-store purchases has dropped dramatically, making it important to have an online and mobile-friendly presence. Make sure your website is mobile-friendly by making sure it is compatible with any device.
5. Marketing Automation
Businesses that use automation to develop customers have seen a rise in the number of sales leads, per the major digital marketing trends organizations such as HubSpot, eMarketeer, and Salesforce. You can offer resources to add value, educate, or sell your products and services by sending an email sequence to customers. This is an example of automation in action. As a result of their ability to save companies money, time, and manpower, messenger bots (also known as chatbots) are becoming increasingly popular. As a business owner, getting on the messaging bot queue will give a major advantage. Customers are more likely to buy a product or service if they receive customized messages and follow-up emails at the correct time.
Conclusion Of Digital Marketing Trends
Once you’ve learned about the digital marketing trends that will help your business in 2022, it’s time to put them into action to expand your reach and increase your customers’ interaction. Staying on top of marketing trends is important.